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LONI HALE | Chicago Makeup Artist & Hair Stylist

 · Licensed Cosmetologist · Salon Quality On Site and Travel Beauty Services ·
 · Offering Professional Beauty Services Brought Directly to you ·
 · ALL High Definition Makeup and Airbrush - All the time! ·


646.753.2478   |

HD Quality Cosmetics 
Airbrush Makeup
Men's Grooming
Hair Extensions

On Site Tanning
Light FX Makeup
Wig Styling & Hair Work
Tattoo Cover




With over 20 years of beauty industry experience, multiple award winning hairstylist Loni Hale is also a trained fine artist with a focus in painting and illustration. Makeup artistry is a natural extension of the visual arts work she enjoys. 

She recognizes that a human face is a 3D canvas that benefits from refinement and a light touch of color, while perfecting and creating beautiful finishes that are appropriate for any media she is working.

Loni has a keen sense of lighting, and is skilled at adjusting makeup to suit many lighting conditions on set.  Additional training in sculpture and mixed media design makes hair styling as intuitive for Loni as working with clay, feathers, paper, wire and other materials.

Loni's resume includes Kohl's, Nordstrom, Jockey, Nike and many others - check out her Clients page!  Her list of celebrity clients, musicians and professional athletes is respectable and include all ages, all ethnicities and both male and female talent.

Fast-paced days on e-commerce sets and on-location shoots with variable weather and lighting conditions have prepared Loni for any challenge on set.

Additionally, Loni is a licensed cosmetologist that can cut hair, install extensions, create light FX results for pharmaceutical projects, and is specifically experienced with men's grooming.

Loni has been a salon owner for over 15 years and counting, and has been an agency represented makeup artist for over 7 years. Now fully freelance and non-union, she can be available for your production needs. 

CONCIERGE SERVICES  |  Beauty Wherever you are!

Hair & Makeup  · Commercial Video · Commercial Print · Editorial Fashion · Editorial Beauty · Corporate · Pres · sEvent · Television · Film · Web · Theater Runway


Loni Hale epitomizes professionalism. Her talent and portfolio in make-up and styling speak for themselves but it's her attention to detail, careful demeanor, infectious smile and willingness to take the time to see her vision for a project through until completion. Showing up early and prepared is unfortunately rare from my experience and Loni is one of the rare few that truly respects her time and yours.
Michael Hahn, Founder, The Mobile Friendly Web

Loni Hale is a true professional. Regardless of how hard the job is Loni finds a way to make it seem simple and, most important, stress free!
This woman has more talent in her left pinky then I do on my entire body. I was blessed to have worked with her and I look forward to working with Loni again!
Rod Roberts, Executive Producer, Union Mint

Punctual, professional, and thinks on her feet - Loni is an exceptional makeup artist. She has the skills, gear, and enthusiasm to handle the most ambitious projects.
Zackery Belanger, Principal Designer & Consultant, Arcgeometer

I worked with Loni three times this year on three different photographic assignments. Her work is lovely, consistent, she's very personable ( I Love her!) and great to have on set. She works well with the entire crew and is able to bring her own creative style into a fashion, beauty or commercial shoot with many parameters. I highly recommend Loni to anyone needing her stellar creative makeup/hair styling services.
Michael Anthony, Regional Sales Director/Photographer, Metropolitan Imports

Loni was wonderful! I work with the best hair and makeup people in the country in my job in television in Los Angeles and Loni is on the same level.  When I was looking for a hair/makeup artist for my wedding out of town in Chicago, my wedding planner recommended Loni.  She brought all of her own products and makeup, she consulted with me ahead of time, she was flexible and sweet.  She also took care of my husband-to-be, did his hair and touch ups.  She accommodated our last minute changes (as in: we added a bridesmaid).  Loni knows wedding makeup, which is different than everyday makeup and evening  makeup, and every time I look at my wedding pictures I see me, not someone wearing makeup that's supposed to be me.  Loni is a real pro!
Liz Habib, news anchor/ reporter




Commercial Advertising

Miller Brooks, Sunovian, Six Flags, National Safety Council, Kellogg's, Live Nation, Nike, Crate & Barrel, Coor's, Kleenex, Huggies, Miss Me jeans, Marie Claire, Disney, Nickelodeon, Target, Sears, KMart, Kohls, WalMart, Meijer, Green Bay Packers, NFL, Von Maur, Fanatics & Fansedge, Adidas, New Balance, Ulta, Sephora, Peter Thomas Roth skincare, Image Skincare, Humana, Humira, Abbvie, Ogilvie & Mather, Lifetime Fitness, Food Network, Benadryl, Budweiser (Anheuser- Busch) Razorfish, Leo Burnett,  Adidas, Nokia, Verizon, Marlboro, Craftsman, Kenmore, Natl. Parks Foundation, Vidal Sassoon, Schawk, Land O' Frost, Landa Designs, BonTon,  Shopko, Boston Store, Dodge Durango, Liftmaster, Jerzees, Carson's, United Way, Shopbop,, Rent the Runway, Wit Hotel, Virgin Hotel, Hardrock Hotel, Workday

Celebrity/Press Junkets
Mike Ditka, Peyton & Archie Manning, Eli Manning, Ashton Kutcher, Richard Branson, Roger Waters, Eddie Vedder, Cloris Leachman, Shark Tank's Daymond John & Robert Herjavec, Ashley Greene, Olympia Dukakis, Martina McBride, Jay Leno, Jessica Simpson, Zedd, Gene Hackman, Brandon Marshall,  Harpo-Sheri Salata, Ben Vereen,  Peter Thomas Roth, Tim Kazurinsky,  Brec Bassinger,  Green Bay Packers- Randall Cobb, Devante Adams & Jordy Nelson, T.I the Rapper, Mario Lopez, Carson Kressley, Kym Johnson

New Beauty, Ladies Home Journal, Better Homes & Gardens,  Marie Claire, Redbook, Parenting, Fitness, Emmy Magazine, Essence, Interior Design,  Michigan Ave., Nylon

TLC, MSN, MTV, ESPN, Style,  Harpo, CMT, VH1, Travel Channel, ABC 7 /Windy City Live, CBS2, FoxChicago, NBC Chicago 5

Chicagolicious, TI and Tiny The Family Hustle, Mobwives, Pawn Queens, T- Mobile, Nickelodeon, Disney, Swedish Covenant Commercials, Carson's /Bonton Commercials, St. Anthony Hospital Commercials, National Safety Council commercial, Gay Rosenthal Productions 

Fashion Shows
Hermes (men's grooming/cutting), Berluti Men (key hair & makeup), Burberry (key makeup), Stila National Convention (hairstylist), Jason Wu- Miss Wu spring collection 2013  for Nordstrom (lead hairstylist) Jockey Fashion Convention  2013 (hair & makeup),  Art Institute Chicago Spring 2012 & AIC program book 2013, Columbia College, Style Chicago,  Factor Chosen New Gen 2012 (lead makeup), Factor New Gen 2013 

Fashion & Designers
Jason Wu, Hermés, YSL, Saks, Bloomingdales, Burberry


  • Kenmore, web tutorial 2015 (5) key hair & makeup
  • Disney, web promotional 2016 (8) key hair & makeup
  • Nickelodeon "Nick Hotel" featuring Brec Bassinger, commercial  2016, key hair & makeup
  • Crate & Barrel  Holiday 2012, web, hair & makeup
  • Bonton commercials 2013 (5) hair & makeup
  • Missouri Credit Union, commercial 2015 (2) key hair & makeup
  • Six Flags Great America, commercial 2017, key hair & makeup
  • Vidal  Sassoon "Salonist," tutorial 2016 (8), web,  key makeup
  • Ulta- Peter Thomas Roth, Industrial (8) key hair & makeup for Mr. Roth
  •  Miss Me jeans "Denim Diary" for Marie Claire, web, key hair & makeup
  • National Safety Council  "Green Cross for Safety Medal,"  commercial, key hair & makeup
  • "Pawn Queens" for TLC, (2) key hair & makeup
  • "Chicagolicious" for Style Network, (3) hair & makeup
  • Coor's Light Phone App 2012, hair & makeup
  • Kellog's Weight Loss Challenge Industrial, key hair & makeup
  • "Race to the Moment," reality web series (11),  Reveille, hair  makeup
  • "Camping Gear" commercial for WalMart by MSN/Reveille, hair & makeup
  • St. Anthony Hospital - Chicago "Focal Point" commercial, key hair & makeup
  • "Moochie Kalala Detectives Club,"  educational episodic, (5) key hair & makeup
  •  Ti and Tiny The family Hustle for VH1, (1) key makeup
  • Humana, commercials (2) key hair & makeup
  • Mobwives (2) hair & makeup
  • Swedish Covenant Hospital, commercials (5) key hair & makeup

Will provide an updated resume with a list of production companies and projects per request.