Hair & Makeup Artist • Loni Hale
With over 20 years of beauty industry experience, multiple award winning hairstylist Loni Hale is also a trained fine artist with a lengthy education in painting and illustration. Makeup artistry is a natural extension of the visual arts work she enjoys. She recognizes that a human face is a 3D canvas that benefits from refinement and a light touch of color, while perfecting and creating beautiful finishes that are appropriate for whichever media she is working. Loni has a keen sense of lighting and is skilled at adjusting makeup to suit many lighting conditions on set. Fine arts formal training in sculpture and mixed media design makes hair styling as intuitive for Loni as working with clay, feathers, paper, wire and many other materials. She has a lengthy background working with brands such as Kohl's, Nordstrom, Jockey, Nike and many others - check out her Clients page! Her list of celebrity clients, musicians and professional athletes is long and include all ages, all ethnicities and both male and female talent. Fast-paced days on ecommerce sets and on-location shoots with variable weather and lighting conditions have prepared Loni for any challenge on set. Additionally, Loni is a licensed cosmetologist that can cut hair, install extensions, create light FX results for pharmaceuticals, and is specifically experienced with men's grooming.
Loni has been a salon owner for over 15 years and counting, and has been an agency represented makeup artist for over 7 years. Now fully freelance and non-union, she can be available for your production needs.
Chicago Makeup Artist · Licensed Cosmetologist
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